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Trust in a business is a deciding factor when deciding who to buy from. And trust is equally important with employees and business partners. In fact, research from the Harvard Business Review reveals that workers at “high-trust companies” experience 74 percent less stress, while also being 50 percent more productive. And how do you reach that percentage of productivity with trust? Let us tell you 3 ways to build trust for a better business.
Focus on foundational elements
Leaders should hold themselves accountable for how the business is performing in each area, and undertake efforts to implement change when needed. Communicating your efforts in these areas can also be valuable for building trust in your business. People need to know what you’re doing, and being transparent and open will go a long way in improving public perception.
Be sincere in your commitment to working for consumers' best interests, and prove it by keeping them in the loop and remaining as open and honest as possible.
Understand (and adapt) to client goals to build trust
The better you understand what your customers want or need— and adapt as necessary to deliver required outcomes— the easier it will be to gain lasting trust. So, take your time in building trust by understanding your client.
Providing them with readily accessible, exemplary customer service will show them that you value their business well beyond their initial purchase. If customers know you care, they'll be more inclined to trust you.
Align your words, with your actions
When your words don’t live up to your company’s track record, consumers are going to call you out and you are going to lose trust, rather than build it. Whenever your company takes a stance or makes a promise, you must ensure that your actions fully support it.
Your efforts to build trust lay a crucial foundation for lasting success, and can ultimately be a key differentiating factor within your industry. You can break out of the norms and build a powerful brand identity based largely on trust.